The International Woolmark Prize is a fashion design award that identifies the world's foremost emerging designers, whilst highlighting the diverse interpretations of Merino wool within their collections.
First held in 1954 as an initiative of the International Wool Secretariat (IWS), the award launched the careers of iconic fashion designers Karl Lagerfeld and Yves Saint Laurent. Today, the International Woolmark Prize crosses borders and cultures by recognising outstanding new talent from emerging and established fashion hotspots.
The competition has gained extraordinary momentum, generating significant interest across the globe and evolving into a highly coveted, internationally recognised award.
Source: wool.com
Woolmark prize is around the corner and of course the chief designers like ,Gucci creative director Frida Giannini, Style.com editor Tim Blanks and Vogue China editor, Angelica Cheung and Italian Vogue editor in chief Franca Sozzani are joining to judge the International Woolmark Prize in Milan in February.
The prize will be $100,000 and the chance to stock their collection in top retail stores around the world, including Italy's 10 Corso Como, David Jones in Australia and Colette in Paris.
Christopher Esber from Australia, ffiXXed from Asia, Rahul Mishra from India,SIBLING from Europe and the Altuzarra from USA will each present a collection to the judges in February, at an awards ceremony held on the Milan Fashion Week.
Can't wait to see the designs and the winner.
Good luck geniuses.
Xoxo
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